The Adventures of a Real Estate Investor | Insider Secrets from A Seasoned Asset Manager! With Cyndee Harding

April 09, 2024•2 min read

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In this episode, we welcome Cyndee Harding, as she talks about, the significance of asset managers, the impact of asset management on properties, the importance of focusing on residents for success. Come join us and listen in! Cyndee is a former owner of her own accounting practice, specializing in small business consultation. Cyndee has over 25 years expertise in understanding profit and loss, asset retention and management as well as helping guide clients to improved business practices, performance, and management.

Episode Highlights

1: Introduction

We welcome Cyndee Harding to the show and to our adventurous family.
Cyndee's background in asset management and in forensic accounting.

2: The Power of Community Building emphasizes the importance of turning acquired properties into thriving communities. Her approach involves creating a welcoming environment through resident events, focusing on resident needs, and investing in amenities like playgrounds. This not only fosters resident satisfaction and reduces turnover but also attracts new residents.

3: Effective Communication: Key to Success Clear communication is paramount for Sydney. She acts as a bridge between general partners (GPs) and property management, ensuring everyone receives consistent information. Additionally, she utilizes an asset management team to gather resident feedback and brainstorm solutions.

4: Essential Qualities of a Great Asset Manager According to Sydney, some key attributes of a successful asset manager include:

• Clear Communication: The ability to effectively transmit information and instructions.

• Attention to Detail: Maintaining a paper trail and ensuring plans are meticulously followed.

• Decisiveness: Making informed decisions and owning the consequences.

• Flexibility: Adapting strategies based on data and resident needs.

• Openness to Learning: Embracing new information and continuously improving.

5: The Importance of Data-Driven Decisions Sydney stresses the importance of utilizing data to make informed decisions. This includes analyzing financials, resident demographics, and marketing effectiveness. This data-driven approach allows for targeted solutions and optimal results.

6: Yin Yang Asset Management Course Cyndee, along with her partner Andrew Suarez, offers a 12-week course called Yin Yang Asset Management. This course equips aspiring asset managers with the necessary skills and tools to excel in their first year. It covers essential topics like:

• Asset Management Fundamentals

• Leadership Skills

• Templates and Tools for Success (agendas, trackers, scorecards, KPIs)

7: Asking Cyndee " the Adventurous Four" Tweetable Quotes: "Properties we're buying today. You can't just buy them and kind of let them run the course and sell them and make money It's not going to happen. You have to actually manage them and you need a good asset manager to make it happen." - Cyndee Harding

Cyndee Harding

Cyndee Harding is a financial expert who is universally known in the real estate circles as THE Asset Manager of Multifamily. She has over 25 years of experience in accounting, small business consultation, and forensic accounting. As the CFO of High Caliber Multifamily, she plays a crucial role in overseeing financial operations, strategic planning, and asset management for the company’s extensive portfolio of over 550 multifamily units. Before joining High Caliber Multifamily, Cyndee owned and operated a successful accounting practice, where she specialized in helping small businesses optimize their financial health. Her expertise in asset management and financial strategy has been instrumental in transforming underperforming properties into thriving, cash-flowing assets. Beyond her professional accomplishments, Cyndee enjoys playing the piano and baking her famous chocolate chip cookies. She resides in Surprise, AZ, with her husband, Lynn, sharing a passion for family, business, and creating long-term wealth through real estate investments.

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